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Interface Continues Expansion in International Markets

Interface is well-known across the U.S. for being the leading provider of premium force measurement products. We are heralded for our products’ and systems’ accuracy and reliability from coast to coast, and tens of thousands of manufacturers, test labs and more use our equipment every day to verify designs and test hardware.

However, did you know that Interface also has a strong presence in international markets including Europe, China, India and more? Interface has a long history of serving customers around the world. Our global outreach is supported by a very formidable network of distributors who work in-market to help customers with their force measurement needs.

In a continued effort to meet the global demands for precision sensor solutions, we have expanded our reach to customers across all continents to deliver the Interface products. In fact, despite the challenges of the past year, we had our best year in China in Interface’s 52-year history. Additionally, we’ve had substantial growth each month, and at the start of 2021 in global sales in APAC, LATAM and EMEA. We are at parity with our domestic sales in fulfilling demand.

Our growth in these markets is due to a concerted effort to speak directly with customers across these regions and find out more about their specific needs. Prior to the pandemic, we were attending more shows than ever and visiting customer sites internationally more frequently. Now, as like most of the world, we are conducting business around the clock via online meetings and with a hyper-focus on listening, learning and feedback mechanisms.

One of the direct results of these efforts was the creation of our Global Standard® Force Measurement (G Series) offering. Due to the increased requests for its high-precision, high-accuracy and high-reliability force measurement sensors designed and manufactured in the International System of Units (SI), commonly known as the metric system, Interface launched the new International G Series product lineup in August 2020.

The G Series debuted with Interface’s most popular Mini™ load cells, enabling international customers to purchase these Global Standard Force Measurement products through the company’s large network of more than 37 distributors outside of the United States. You can locate a distributor in your area here. These products are the first Interface manufactured products near market. The facility’s proximity to core markets in Asia shortens the time and cost for customers to receive quality Interface products.

The G Series products available today include:

GLBM Series Load Button Load Cells – The GLBM Series Load Button Load Cells are strain gauge-based transducers with temperature compensation and excellent overall performance. This type provides a range of capacities up to 200kN with better than ±0.5% (full scale) non-linearity.

GSMTM Series Mini™ S-Beam Load Cell – The GSMTM Series Miniature S-Type Load Cells are a bi-directional aluminum strain gauge-based transducer with high performance and built-in temperature compensation. This design provides better than ±0.1% (full scale) non-linearity and includes overload protection in both tension and compression directions.

GWMC Series Mini™ Threaded In-Line Load Cells (10kN – 50kN) -The GWMC Series Miniature Threaded In-Line Load Cells are strain gauge-based transducers with temperature compensation and excellent overall performance. This type measures tensile and compressive loads up to 50kN with better than ±0.5% non-linearity.

GWMC Series Mini™ Threaded In-Line Load Cells (200N – 5000N) – The GWMC Series Miniature Threaded In-Line Load Cells are strain gauge-based transducers with temperature compensation and excellent overall performance. This type measures tensile and compressive loads up to 5000N with better than ±0.25% non-linearity.

In addition to the G Series product line, we are also evaluating new low-cost solutions that continue to meet Interface’s signature accuracy and reliability for our international markets. What we are hearing from our global customers about new solution requirements that range from middle ground low-cost, low-reliability force measurement products to Interface’s more premium jumbo or specialty product options.

To learn more about Interface and its solutions for international customers, please visit us at www.interfaceforce.com. Additionally, you can find the G Series solutions here: www.interfaceforce.com/global/.

Contributor:  Lloyd Fisher, VP International Sales

Interface Outlook for 2021

Interface CEO Greg Adams shares his outlook for the coming year.

Never in our collective lives have we faced so much uncertainty and turmoil! The year 2020 will make history, that much is certain. Between the COVID-19 pandemic, social unrest, and a year of political strife for the ages, I think we’re all ready to turn the chapter on the start of this decade.

Despite the challenges we’ve faced in 2020, I’m still very optimistic about our future, and for Interface. My optimism is fueled by the amazing people we have here at Interface.

As a family, we’ve gotten through this together and are only growing stronger. I couldn’t be prouder of our people for their resilience and hard work in the past year. We have continued to provide the same excellent service our customers appreciate. In fact, our Net Promoter Score® remained above 60 again in our latest 2020 Customer Satisfaction Survey.

Additionally, product quality is higher than ever and we even had a few major product launches this year, including ConvexBT, our most advanced load button load cell ever, and the G Series, a new international Mini Load Cell product line. And most importantly, we’ve done all of this by ensuring that the health and safety of everyone is our number one priority.

Our ability to remain successful in the past year is a product of how diversified our end markets remain. We continue to serve a wide variety of critical technology-focused industries including aerospace and defense, automotive, medical, industrial, T&M and more. We have benefited from global diversification as well, stepping up our focus on market leaders around the world. It’s also a testament to our engineers who continue to be future focused on innovation. We’ve developed new and groundbreaking ways to serve customers, and we’ve identified trends to keep us at the bleeding edge in our industry and continuously moving forward.

The last point I’ll make on the year 2020 before looking ahead is that we’ve also taken some of the downtime to improve our internal processes and dedicate time to skills training for our team. Not only have we improved our product lines and capabilities, but we’ve also ensured that our skillsets remain strong going into the next year.

And as we finally make the turn to 2021, I’ve spent some time looking ahead to what I believe the next year will hold for our industry and for Interface:

A heightened focus on pre-sale and post-sales service is one thing that we’ve heard from customers in the last year through our semi-annual surveys. We’re upgrading our sales process to ensure our engineering teams are more involved in assisting the customer select and configure the products and systems that are right for their application. Enhancing our after-sales service will include capturing and distributing instructions, guides, and other technical services into a more accessible and easier to find outlets like our robust website.

Another trend we’re seeing requested from our customers is a desire for force measurement providers to migrate from components to systems. World-class componentry will always be important, but our experience working with customers to provide total system solutions that meet their specific needs is critical. In addition, the demand for higher performance and more customization options continues. One of the biggest improvements Interface has made in the past year is updating our production lines to include more automation capabilities. This allows us to provide high-performance, customized products at high volume while still being able to offer competitive costs. This change is helping us expand our sales with the OEM customers.

Finally, a big trend we’ve been following is miniaturization and the desire to pack more sensor technology into a single load cell or torque transducer. We’ve already begun to address this in some of our products by designing accelerometers into load cells. In industries like automotive, we often use a torque transducer to measure rotation with components like car engines. By adding an accelerometer, we can measure both rotation and acceleration through a single device.

As this desire for more data and less convoluted test systems grows, Interface will continue to find ways to customize our load cells and add more sensor types like temperature and humidity. We’ll also do this by using electronic miniaturization manufacturing methods to improve capability without increasing the overall size of the package.

In conclusion, I’m extremely pleased with the level of talent, the strength of the brand and the depth of our commitment to customer satisfaction. We’ve overcome the challenges presented to us this year and remain stronger than ever. Our renewed focus on the future will also help us identify opportunities for innovation to serve customers in more unique and beneficial ways.

I hope that everyone in our community, from our partners to our customers and employees, has a wonderful holiday season and comes back in the new year refreshed. We’re not out of the woods yet with the pandemic, but there is light ahead and we are speeding to be the Interface you can always rely on.

Faces of Interface Featuring Brian Peters

It is not everyday we get to share a story about an accomplished engineer and sales leader who also doubles as a racecar driver.  Let us introduce you to our Global Sales Vice President, Brian Peters, who has a fascinating professional and personal background that came together because of his passion for all things automotive.

As a kid growing up, Brian was always interested in cars, and more specifically the mechanics of cars. His dream had always been to work with cars professionally in some capacity. This dream led him to pursue a mechanical engineering degree at Arizona State University (ASU). The thing he loved most about this experience was that the educational program was focused on a hands-on experience. During his time at ASU, he also earned an internship doing automotive component testing and accident reconstruction, which became his first foray into a profession in the automotive industry.

In this position, Brian also received his first experience working with load cells. Part of the job entailed testing seatbelts, airbags and other automotive components using force sensors. The load cells would be used to measure the resistance and force of these components in various situation. It just so happened that some of the load cells that Brian was working with were Interface load cells.

Later on in his career, Brian began looking for a new opportunity. Around the time of the 2008 economic downturn, he was referred to Interface who was looking to hire an application engineer. In 2009, Brian came on board as an Interface Application Engineer. His focus was on helping to solve force-related design and testing challenges across a wide variety of industries including automotive, aerospace, oil and gas and more.

His success with Interface helped in rise through the ranks to become a regional sales director, then national sales director. Most recently, Brian has been promoted to the position of global sales VP for Interface. In this role, Brian is responsible for all worldwide sales for Interface, including US manufacturer’s reps and international distributors. He works closely with his application engineers and regional sales team, as well as the outside sales network to ensure customers are happy and satisfied with their experience working with Interface products and services. He also continues to work directly with customers to help them solve complex challenges related to force and torque testing of new technology.

I feel very fortunate to be a part of the Interface team and take pride in the fact that Interface offers the most reliable and accurate product on the market and knows that each and every member of the organization works hard to maintain its 52+ year track record of excellence.” Brian Peters, Global Sales VP

Brian also enjoys the opportunity to solve customer needs across every industry. His love of automotive mechanics has expanded to other sectors and he loves to take on new challenges in these sectors. Brian also works closely with energy market leaders.  Read more from a recently contributed Article by Brian Peters 20 Most Promising Energy Tech Solution Providers 2020.

Brian’s automotive also passions persisted well outside of the workplace. Throughout his life he has remained connected to cars and racing. Brian is a regular on the racetrack, whether he’s racing or helping other drivers train.

He often competes in Sports Car Club of America (SCCA) racing, which involves precision driving through a designated course marked with cones. While not what you would consider a fast race in comparison to NASCAR and Indy Car Racing, the level of technical expertise and ability to handle powerful cars necessary to compete in SCCA is immense. Brian has even competed in SCCA championship events throughout his career in the sport. In addition, Brian also used to train drivers, both military and enthusiasts. But don’t take our word for it, check him out on the track!

In short, the automotive industry has had a major impact on Brian’s life, and he feels extremely fortunate to be able to keep up with this dream through his personal and professional work. However, above all else is family. Brian credits his ability to thrive professionally and continue with his dream of racing to his wife of 20 years and three young daughters. He expressed that their love and support has enhanced his life like nothing else could and without them he would not be in the position he is today.

We are thankful to have you on our team Brian and we are thrilled to finally be able to tell your awesome story. To learn more about the outstanding people that make Interface go, please subscribe to our blog for more Faces of Interface ForceLeaders profiles and host of educational material related to force measurement and it’s applications in real life at www.interfaceforce.com/blog/.

Interface Celebrates Made in the USA

Manufacturing is essential to the U.S. economy, with an estimated $2.38 trillion contribution and accounting for nearly half of all exports. This equals about 11.4% of U.S. economic output. (Source: Bureau of Economic Analysis)

With approximately 250,000 firms in the manufacturing sector in the U.S., Interface is proud to be counted as one of them. Companies with manufacturing operations solely in the U.S. are considered an anomaly today. With a great deal of U.S. production occurring outside the country, there are fewer enterprises that sustain domestic manufacturing success. As we approach Independence Day on July 4th, Interface is reflecting on how honored we are to be a U.S. manufacturer for more than a half-century and counting.

Though our production is domestic, our reach is global. Interface load cells and torque transducers have been used in nearly all industries providing reliable test and accurate measurement capabilities to international market leaders in aerospace, automotive, energy, medical, education, and other top manufacturers. We’re proud to say our products are “Made in the USA.”

We began designing and manufacturing load cells and other force measurement equipment in 1968 when Richard F. Caris started Interface in his garage. Since those early days, we have grown to become one of the most trusted names in the industry. And not once in our history have we considered moving production out of the U.S. We maintain the highest degree of performance by managing the entire process, from design and machining, to strain gage manufacturing and assembly at our headquarters in Scottsdale, Arizona.

One of the most satisfying aspects of having U.S. manufacturing operations is contributing to our country’s economic prosperity and innovation. The National Association of Manufacturing (NAM) presented the following facts on the state of U.S. manufacturing, and Interface is appreciative to be an integral contributor to these milestones.

NAM Facts (Source):

  • U.S. manufacturers perform 64% of all private-sector R&D in the nation, driving more innovation than any other sector.
  • For every $1.00 spent in manufacturing, another $1.82 is added to the economy.
  • There are 12.82 million manufacturing workers in the U.S., approximately 8.5% of the workforce.
  • Over the next decade, 4.6 million manufacturing jobs will likely be needed, and 2.4 million are expected to go unfilled due to the skills gap.
  • Over the past 28 years, U.S. manufactured goods exported have quadrupled.
  • Manufacturers in the U.S. export nearly half of U.S. manufacturing output.
  • Taken alone, manufacturing in the U.S. would be the eighth-largest economy in the world.

Interface is focused on our contributions economically, by supporting innovation and job growth through a robust manufacturing role in the production of the world’s leading force measurement solutions. It’s definitely worthy of a holiday celebration.