Interface is committed to listening, learning, and sharing. It is embedded in our mission to go above and beyond to attract and retain customers, invest in our team members, foster innovation, strengthen our brand, and create a partnering and thriving environment.
One of the tools we use to gather feedback is through our semi-annual customer surveys. It is a formal process where we reach out to our customers to ask for their opinions, ideas, and suggestions for improvement. Though this only one of the tools we use, we also gather feedback through our team members and customer interactions every day. As an organization and throughout our global sales network, we value every response and shared experience. It helps inform our team members and provide us with insight into what matters most to our customers.
In our most recent Customer Satisfaction and NPS Survey, conducted throughout April 2022, we asked five questions. The first question, known as Net Promoter Score® identifier, we asked customers How likely is it that you would recommend Interface to a friend or colleague? They were able to select 0-10, with 10 being extremely likely and 0 not at all likely. The percentage of people that answer with a 9 or 10, are considered promoters. Responses that are 6 or less are considered detractors. The NPS rating is decided by the percentage of promoters minus the percentage of detractors. This is how you calculate an NPS rating.
We are incredibly pleased to announce that our NPS rating in April 2022 is +54. According to the creator of the NPS, the average company scores less than +10 on the NPS, while the highest performing organizations are between +50 and +80. These values vary considerably from sector to sector and from culture to culture. Interface recognizes the importance of our customer input through this question and though we have ranked in the highest performing category in six surveys, we do take this as a measure that offers opportunity to continuously improve to exceed expectations.
Additional Spring 2022 Questions
Where do you go to get your technical questions answered related to Interface products or use requirements? We want to ensure we are supplying valuable support resources, so this is an informative question. We learned that most responders either contact Interface directly (41%) or reach out to their local representative (44%). Here are resources that responders use for Interface Technical Support:
- Contact Interface Distributors and Representatives
- Direct Outreach to Interface: Call, Email or Contact Us
- Use Interface Online Manuals and Installation Guides
- View Interface Product Videos
How much do disruptions across the global supply chain influence your purchasing decisions today? Interface understands that there are challenges across the entire global supply chain for all industries. It is important that we recognize how this can affect our buyer’s experience. It’s clear that this a concern for most of our customers, with more than 70% stating there are moderately to very concerned and taking actions for advanced planning. Our team members are here to assist with longer planning cycles and help in meeting your future demands.
How satisfied are you with Interface and your customer experience? (5=Extremely Satisfied, 1=Very Unsatisfied) This important customer satisfaction survey helps us to understand how we are doing overall in meeting expectations. With 93% rating they are satisfied and a remarkable 50% saying they are extremely satisfied; we are pleased and optimistic there is opportunity ahead.
What can Interface do that will improve your overall satisfaction with our products or services? Our favorite part of our semi-annual survey is to listen to your ideas, suggestions, and concerns. Every person in our company reviews this feedback. It is that important to us. We want to know what we can do to ensure you get what you need, you are supported, and you find your experience with Interface best-in-class.
We want to thank you for everyone that provided this valuable feedback. It matters.
Most of all, thank you for trusting Interface. We take that responsibility seriously and appreciate you taking time to give us feedback. This survey is an important part of our process; however, it is a floor rather than a ceiling on customer input. We are always happy to receive your observations and suggestions at any time. – Greg Adams, CEO at Interface
We are fully committed to not just listening but applying what we learn. It is an initiative that permeates every part of our company, as customer experience is a team effort. Proven throughout our history starting way back in 1968, our customers define our success and how we meet their expectations is what we work on every day.
If you would like to share your experience, do not wait for a survey. Contact us, we are here to listen.