Faces of Interface Featuring Richard Snelson
Richard Snelson, president of Measurements Incorporated, is the leader of our outstanding manufacturers’ representative firm serving the Mid-Atlantic coast of the US. The origin of the company, that supports customers in this region with application solutions for structural, material, and environmental testing, is an intriguing story.
In this new Faces of Interface feature, Richard highlights one of his favorite projects and provides his thoughts on representing the most reliable and accurate force measurement products in the industry from Interface.
Richard grew up in Philadelphia, Pennsylvania, and was brought up hearing all about his ‘old man’ and the incredible work he got to do with customers across the technology landscape. His father and two partners started Measurements Incorporated in 1976. The company had spun out of another company called Micro Measurements. At that time, they sold a limited range of product lines to a wide range of customers. Some of the most memorable customers Richard would hear about from his dad included those that worked with bridges, battle tanks and even cadavers.
After high school, Richard attended Indiana University of Pennsylvania, where he would go on to earn a split degree in business, marketing, and management. During his college years, Richard also received a ton of career experience working multiple jobs. His summers were spent as a technician in the Princeton Plasma Physics Lab, where his role include working on a reactor. He also worked on the Brooklyn Bridge, replacing cables on the massive structure, as well as working for a friend of his dad in the oil and gas industry. These jobs not only put Richard through college, but they also exposed him to hands-on experience working with organizations and on projects like what his dad would talk about at home when he was growing up.
The experiences and incredible stories he was told throughout his youth pushed Richard to accept a role working for his father’s company. He started out selling one product line, XY plotters, to major test labs and facilities across the Mid-Atlantic. After finding a great deal of success, Richard was given the entire state of Delaware to sell every product line in the company’s portfolio. This eventually expanded into Pennsylvania and Maryland.
As he grew his expertise as a sales rep at Measurements Incorporated, Richard also began buying out the other two owners as they retired and eventually retained sole ownership of the company in 2003. Today the company carries an ever-expanding product line of test and measurement equipment and serves some of the most reputable organizations across multiple industries including, aerospace, defense, medical, industrial, and more.
“I put myself in the customer’s place and offer a complete solution, sometimes reminding them of things they might not initially think of and the end result is that we are all successful.” Richard Snelson, president of Measurements, Incorporated.
Like his father, Richard has also collected many of his own fun, interesting, and sometimes incredibly nerve-racking stories. Among his favorite are the two times he was asked to head over to One World Trade Center to oversee installation equipment and then later assess a challenge with a sensor on the building’s enormous spire on the very top. Richard and few other men from the company charged with some of the tower’s maintenance and caretaking went up to the top together. During the assessment, Richard and the maintenance company’s president were tasked with repelling up the spire to identify and fix the sensor. Richard enjoyed an unforgettable experience and got a sweat-inducing picture in the process that you can see in his photo above!
Richard has a long-time relationship with Interface that began in 2006. He raves about the quality of the brand and the confidence he and his customers have in the accuracy and reliability of our force measurement sensors. He has great respect for the people he works with regularly, including his Regional Sales Director, Elliot Speidell. Richard often finds himself identifying the signature blue paint job on our load sensors during customer facility tours. He’s proud that he’s able to offer the industry’s leading force measurement solutions to some of the world’s most prominent organizations.
When he’s not dangling off one of the tallest buildings in the world or helping solve key customer challenges with a bevy of critical instrumentation, Richard enjoys time spent with family, his wife of 36 years Tracey, their two children Courtney and Derek, and their grandson Everett. The family loves to spend their time outdoors and can often be found sailing on the Chesapeake Bay. Richard also enjoys recreational shooting and cruising around on his motorcycle.
We couldn’t have asked for a better partner in Richard and his team at Measurements Incorporated. We are happy to share his story. Looking for more Faces of Interfaces? Go check out our ForceLeaders here.