In today’s Face of Interface, we are going global. We are sharing our recent interview with Interface’s International Sales Director, and one of the newest members of the sales leadership team, Jeff White.
Jeff took a non-traditional path into the force measurement world and has truly taken the lead ever since. We are extremely excited to share his story, which includes a long history working with Interface.
Jeff grew up in Chicago and attended Northern Illinois University where he received a bachelor’s degree in public health and a minor in business. After school, he was working at Target when one big sales event, known as Black Friday in the US, made him realize his time in retail was ending. Over that Thanksgiving period a friend talked about an opportunity with Rice Lake Weighing Systems and Jeff jumped at it.
Rice Lake manufactures and distributes weight-related products and supplies, so Jeff leapt headfirst into the force measurement industry. His first role with the company had him working in inside sales where he answered customer calls and got his first taste of real-world applications. As he learned more about solutions, products, and customer requirements, he moved into a position “on the road” in Rice Lake’s Mobile Marketing Unit (MMU) Bus.
This role had Jeff traveling the country showcasing Rice Lake systems and meeting customers, partners, and vendors. This is also where many people at Interface, and others around the country, came to recognize Jeff as the bus guy! His dynamic enthusiasm, passion for helping others, and product technical knowledge were a perfect mixture for this innovative way to bring solutions to the customer’s door.
Jeff loved the role in his younger years traveling and getting to know everything he could about the industry. Working with a network of hundreds of distributors, he was able to help solve all kinds of customer challenges. Some of his time was learning how to best help Interface with a range of products to satisfy all types of customer requirements. This experience helped Jeff quickly become an expert on all things force measurement, including Interface’s sensor technologies.
As Jeff managed different territories and distributors around the country, he realized living out of a suitcase (and a bus) did not align with goals he is aiming to achieve in his personal and professional life. At this point, he had lived in Arizona for a few years and became acquainted with the growth and opportunities at Interface. His vast technical, sales, and leadership experience across a wide range of industries and distributor groups, as well as collaborating with suppliers, made him a great fit for the International Sales Director role.
In this position, Jeff is responsible for growing international sales through our extensive global sales network. By focusing on building relationships based on trust and respect, Jeff brings tremendous value to Interface’s valued distributors and customers. He wants to ensure they are secure in sharing their business and product requirements in territory, by working together with their committed partner – Interface.
Jeff says that he has enjoyed meeting and learning from the team and learning all about Interface’s production area. He is also excited to have a home base and office that is close to engineering and production, being able to get answers quickly and communicate effectively, and build a relationship with co-workers, while he represents the interests of “rest of world” through our global network. He also understands that when he is in territory, he brings practical know-how and experience to support and train our representation throughout the world.
As for his free time, Jeff loves all things Chicago sports. Despite his travels around the country, he stays true to his hometown teams. He is also active in sports himself. He golfs, plays pickup basketball, and is part of a Friday night softball league.
Interface is thrilled to have Jeff on the team. His experience, force measurement expertise, and leadership aligned to an enthusiastic commitment to success is the perfect alignment to help us grow our international business.
To learn more about our excellent Interface team members, tune into our blog every month for a new Faces of Interface ForceLeaders posts.