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Interface Expands Sales Partnership with Elotek Systems

Interface is pleased to announce our expanded sales partnership with Elotek Systems to carry product lines and support in four additional regions. Elotek will now provide full sales representation of Interface’s force measurement products in California, Arizona, New Mexico, and all of Nevada.

Today, we announced the expansion of territory coverage by Elotek Systems, a professional, highly technical marketing organization structured to sell solutions in sensor, data acquisition, instrumentation, OEM, and telemetry markets. Elotek will now offer Interface’s extensive catalog of the industry’s most accurate and reliable sensors and instrumentation to customers in Arizona, California, New Mexico, and Nevada.

Interface is excited to expand our partnership with the experienced team at Elotek. We also are excited that Marcus Presar and Randy Fritz of Sentech Inc., will continue their sales and support of Interface in California as additions to the growing Elotek team.

For several years, Elotek Systems has represented Interface products and services in Colorado, Utah, Wyoming, Idaho, Montana, Alaska, Hawaii, and most of Nevada. The expanded partnership increases the territorial coverage throughout the western regions of the U.S.

“Elotek is excited to add Interface force measurement solutions to the line of products we represent in Arizona, California, New Mexico and Nevada. With Interface, we are enhancing our offering in these states by bringing a complete line of precision load cells, load pins, torque transducers, multi-axis sensors, instrumentation and more. We have a staff of 19 team members ready to help resolve measurement issues and provide precision quality products.” Mike Elovitz, President and CEO, Elotek Systems

Elotek Systems, Inc. was founded in 1981. They have decades of experience selling a variety of engineering, manufacturing, and test solutions. Servicing both the engineers and purchasing managers, the organization provides technical assistance and demonstrations of the most complex products.

“Elotek Systems is an outstanding sales partner and has our complete confidence in its ability to serve Interface customers in these additional regions. We look forward to working in close collaboration to support our existing customers and growing our market share in these areas with those that benefit from utilizing the industry’s best in quality and accurate sensor solutions.” Brian Peters, Vice President of Sales, Interface

Elotek brings decades of expertise in sensor technologies for aerospace and military, industrial, medical, communications, manufacturing, R&D, universities, systems integrators, and energy markets.

Elotek Represents Interface’s Precision Performance Products, including:

  • Load Cells
  • Mini Load Cells and Load Buttons
  • Rotary and Reaction Torque Transducers
  • Multi-Axis Sensors
  • Instrumentation and Indicators
  • Wireless and Bluetooth Telemetry Solutions
  • Load Pins, Tension Links and Shackles
  • Verification Load Frames and Calibration Systems
  • Accessories and Calibration Services

Interface has a strong network of force measurement experts around the globe.  To find a sales representative in your area, visit our online location finder here.

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PRESS RELEASE

Faces of Interface Featuring Tyler Pettit

Tyler Pettit, our applications engineer for international accounts, is leading some of our fastest growing markets in Asia, Europe and regions outside of the US. With the heightened demand for Interface solutions worldwide and our international success, we felt it was the perfect time to feature Tyler and the outstanding work he is doing in supporting our global sales distributor network.

Tyler spent six years in the United States Navy where he served on active duty protecting domestic assets as a Hospital Corpsman (Medic). He cherished his time in the Navy and learned a lot. He quickly realized he was not interested in a career in the medical field. However, the Navy did afford him the opportunity to attend the Airforce Community College and Ben Franklin University, where he received his degree in Biomedical Engineering.

The engineering and technology part really stuck because after serving in the Navy, Tyler would go on to work for a company called Machine Solutions. In this role, he helped to develop the machines that medical manufacturers use to build stents, angioplasty balloons, heart valves and more. Later, he would move to a field role where he performed preventative maintenance on the machines, calibrations, and training. This experience was also his introduction to load cells, as Machine Solutions used load cells to test the crimping force of their products.

Working at Machine Solutions, Tyler also got more acquainted with Interface due to his experience with load cells. When Interface posted an opening career position, Tyler jumped at the opportunity to join the team. He joined as a junior applications engineer and quickly showed a knack for the role. He was then promoted applications engineer to handle international accounts, the role he has today and that continues to expand in responsibilities with our international growth.

In this role, Tyler is responsible for working with customers and our distributor network outside of the US to find force solutions that meet their needs, as well as coordinating distributor requests with Interface’s production facility to ensure customers are getting the products. He is also constantly working with partners across the international regions to help them serve Interface customers expeditiously and to their satisfaction.

The thing he enjoys most about working at Interface is the ability to see new applications for Interface products every day. Due to his background in medical, he gravitated towards those applications quickly. But as he got more comfortable in all the industries Interface helps, he started to really enjoy some of the unique space applications.

My job is exciting because one day a product I sold is in space, the next day it is saving a life! – Tyler Pettit, Applications Engineer

When he’s not facilitating Interface’s growing international success, Tyler can be found hanging with his wife Melissa, whom he met at Interface in 2018 and married in 2021, and their three kids. The family enjoys everything outdoors, especially headed to the Imperial Sand Dunes aka Glamis. Tyler is also a big hockey fan and cheers on the Pittsburgh Penguins.

It was a pleasure getting share Tyler’s story and his journey to Interface. He is certainly a star here and we look forward to his role in further expanding our presence in international markets!  We also are overjoyed in his found love that has it’s beginnings at Interface. We wish Tyler and Melissa great happiness in their life together.

To meet more of Interface’s talented team and our partners, tune into our blog for our monthly Faces of Interface series in our ForceLeaders feature.

Faces of Interface Featuring Ginny Bradley

In today’s Faces of Interface, we’re introducing you to Ginny Bradley. As International Application Engineer, Ginny is responsible for supporting our Global Sales Network of distributors outside of the U.S. This includes distributors on every continent, from Asia to South America, and expanding in operations due to continued growth and demands for Interface products worldwide.

Ginny’s journey into the engineering and manufacturing world is quite different than her husband’s, Jay Bradley, who was featured in a previous ForceLeaders post. Now we are sharing the story of his equally brilliant wife of 33 years, and we’re excited to tell her story.

Ginny grew up as a military brat moving up and down the east coast of the United States, after living in Japan as a young child. Her father was a flight deck officer on an aircraft carrier, and due to her exposure to the world of aerospace, Ginny was always extremely interested in science, math, and technology. This led Ginny to pursue a degree in computer science, which eventually became her minor, and she graduated with a degree in accounting and business administration from the University of Central Florida.

After college, Ginny went to work for the nonprofit organization, Foundation for Senior Living. She began as a staff accountant and eventually was promoted to head of HR and accounting. Ginny spent 24 years with the Foundation for Senior Living and really enjoyed her time there. However, she was on call 24/7 due to the fast-paced nature and small staff typical of nonprofits, and eventually she felt it was time for a change.

Ginny took on contract accounting jobs for a few years and then began talking to her husband about Interface. She was always intrigued about his work at Interface because of her interest in math and science, so she decided to give it a shot when a position on our front desk opened 10 years ago.

Ginny’s propensity for learning had her right in the thick of the Interface world not too long after she started. She quickly moved into an accounting and sales role, followed by a data entry and sales role. Ginny picked up on the ins and outs of Interface and its customers, and soon she was asked to become an international application engineer.

In this role, Ginny is responsible for ensuring products and solutions are aligned with customer needs. Her math and science background, along with her interest in and exposure to the aerospace and defense industries, helped her quickly grasp the various Interface product lines and provide valuable advice to customers. She also has the special benefit of being able to lean on her husband, who is an experienced engineer, when she needs a little more technical detail. In addition, she can apply her accounting background to process large POs, help customers align pricing with their needs, and more.

As international application engineer, Ginny’s day is always engaging as she works with people from all over the world from Europe to APAC, including distributors in Germany, China, Canada, India, United Kingdom, Australia, and many others around the globe.

“My favorite thing about working at Interface is the ability to work with these customers directly and help them solve real-world challenges,” Ginny Bradley, International Application Engineer

In her free time, Ginny likes to spend time with Jay and their three children. She enjoys being hands on with various projects around the house including arts and crafts. She and Jay are currently renovating their home. Her absolute favorite pastime is adventuring around Northern and Southern Arizona with her best friend and going on wine tours. Their most recent big trip was a wine tour back East in the Finger Lakes area near where Jay grew up, and Jay accompanied them.

Now you know a little bit more about the Bradleys, our Interface dynamic duo! If you want to learn more about our outstanding team, check back in every month for a new entry about our ForceLeaders in our Faces of Interface Series.

To locate and contact any of our International Distributors, go here.