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Faces of Interface Featuring Jeff White

In today’s Face of Interface, we are going global. We are sharing our recent interview with Interface’s International Sales Director, and one of the newest members of the sales leadership team, Jeff White.

Jeff took a non-traditional path into the force measurement world and has truly taken the lead ever since. We are extremely excited to share his story, which includes a long history working with Interface.

Jeff grew up in Chicago and attended Northern Illinois University where he received a bachelor’s degree in public health and a minor in business. After school, he was working at Target when one big sales event, known as Black Friday in the US, made him realize his time in retail was ending. Over that Thanksgiving period a friend talked about an opportunity with Rice Lake Weighing Systems and Jeff jumped at it.

Rice Lake manufactures and distributes weight-related products and supplies, so Jeff leapt headfirst into the force measurement industry. His first role with the company had him working in inside sales where he answered customer calls and got his first taste of real-world applications. As he learned more about solutions, products, and customer requirements, he moved into a position “on the road” in Rice Lake’s Mobile Marketing Unit (MMU) Bus.

This role had Jeff traveling the country showcasing Rice Lake systems and meeting customers, partners, and vendors. This is also where many people at Interface, and others around the country, came to recognize Jeff as the bus guy! His dynamic enthusiasm, passion for helping others, and product technical knowledge were a perfect mixture for this innovative way to bring solutions to the customer’s door.

Jeff loved the role in his younger years traveling and getting to know everything he could about the industry. Working with a network of hundreds of distributors, he was able to help solve all kinds of customer challenges. Some of his time was learning how to best help Interface with a range of products to satisfy all types of customer requirements. This experience helped Jeff quickly become an expert on all things force measurement, including Interface’s sensor technologies.

As Jeff managed different territories and distributors around the country, he realized living out of a suitcase (and a bus) did not align with goals he is aiming to achieve in his personal and professional life. At this point, he had lived in Arizona for a few years and became acquainted with the growth and opportunities at Interface. His vast technical, sales, and leadership experience across a wide range of industries and distributor groups, as well as collaborating with suppliers, made him a great fit for the International Sales Director role.

In this position, Jeff is responsible for growing international sales through our extensive global sales network. By focusing on building relationships based on trust and respect, Jeff brings tremendous value to Interface’s valued distributors and customers. He wants to ensure they are secure in sharing their business and product requirements in territory, by working together with their committed partner – Interface.

Jeff says that he has enjoyed meeting and learning from the team and learning all about Interface’s production area. He is also excited to have a home base and office that is close to engineering and production, being able to get answers quickly and communicate effectively, and build a relationship with co-workers, while he represents the interests of “rest of world” through our global network. He also understands that when he is in territory, he brings practical know-how and experience to support and train our representation throughout the world.

As for his free time, Jeff loves all things Chicago sports. Despite his travels around the country, he stays true to his hometown teams. He is also active in sports himself. He golfs, plays pickup basketball, and is part of a Friday night softball league.

Interface is thrilled to have Jeff on the team. His experience, force measurement expertise, and leadership aligned to an enthusiastic commitment to success is the perfect alignment to help us grow our international business.

To learn more about our excellent Interface team members, tune into our blog every month for a new Faces of Interface ForceLeaders posts.

Interface Expands Sales Partnership with Elotek Systems

Interface is pleased to announce our expanded sales partnership with Elotek Systems to carry product lines and support in four additional regions. Elotek will now provide full sales representation of Interface’s force measurement products in California, Arizona, New Mexico, and all of Nevada.

Today, we announced the expansion of territory coverage by Elotek Systems, a professional, highly technical marketing organization structured to sell solutions in sensor, data acquisition, instrumentation, OEM, and telemetry markets. Elotek will now offer Interface’s extensive catalog of the industry’s most accurate and reliable sensors and instrumentation to customers in Arizona, California, New Mexico, and Nevada.

Interface is excited to expand our partnership with the experienced team at Elotek. We also are excited that Marcus Presar and Randy Fritz of Sentech Inc., will continue their sales and support of Interface in California as additions to the growing Elotek team.

For several years, Elotek Systems has represented Interface products and services in Colorado, Utah, Wyoming, Idaho, Montana, Alaska, Hawaii, and most of Nevada. The expanded partnership increases the territorial coverage throughout the western regions of the U.S.

“Elotek is excited to add Interface force measurement solutions to the line of products we represent in Arizona, California, New Mexico and Nevada. With Interface, we are enhancing our offering in these states by bringing a complete line of precision load cells, load pins, torque transducers, multi-axis sensors, instrumentation and more. We have a staff of 19 team members ready to help resolve measurement issues and provide precision quality products.” Mike Elovitz, President and CEO, Elotek Systems

Elotek Systems, Inc. was founded in 1981. They have decades of experience selling a variety of engineering, manufacturing, and test solutions. Servicing both the engineers and purchasing managers, the organization provides technical assistance and demonstrations of the most complex products.

“Elotek Systems is an outstanding sales partner and has our complete confidence in its ability to serve Interface customers in these additional regions. We look forward to working in close collaboration to support our existing customers and growing our market share in these areas with those that benefit from utilizing the industry’s best in quality and accurate sensor solutions.” Brian Peters, Vice President of Sales, Interface

Elotek brings decades of expertise in sensor technologies for aerospace and military, industrial, medical, communications, manufacturing, R&D, universities, systems integrators, and energy markets.

Elotek Represents Interface’s Precision Performance Products, including:

  • Load Cells
  • Mini Load Cells and Load Buttons
  • Rotary and Reaction Torque Transducers
  • Multi-Axis Sensors
  • Instrumentation and Indicators
  • Wireless and Bluetooth Telemetry Solutions
  • Load Pins, Tension Links and Shackles
  • Verification Load Frames and Calibration Systems
  • Accessories and Calibration Services

Interface has a strong network of force measurement experts around the globe.  To find a sales representative in your area, visit our online location finder here.

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Faces of Interface Featuring Ginny Bradley

In today’s Faces of Interface, we’re introducing you to Ginny Bradley. As International Application Engineer, Ginny is responsible for supporting our Global Sales Network of distributors outside of the U.S. This includes distributors on every continent, from Asia to South America, and expanding in operations due to continued growth and demands for Interface products worldwide.

Ginny’s journey into the engineering and manufacturing world is quite different than her husband’s, Jay Bradley, who was featured in a previous ForceLeaders post. Now we are sharing the story of his equally brilliant wife of 33 years, and we’re excited to tell her story.

Ginny grew up as a military brat moving up and down the east coast of the United States, after living in Japan as a young child. Her father was a flight deck officer on an aircraft carrier, and due to her exposure to the world of aerospace, Ginny was always extremely interested in science, math, and technology. This led Ginny to pursue a degree in computer science, which eventually became her minor, and she graduated with a degree in accounting and business administration from the University of Central Florida.

After college, Ginny went to work for the nonprofit organization, Foundation for Senior Living. She began as a staff accountant and eventually was promoted to head of HR and accounting. Ginny spent 24 years with the Foundation for Senior Living and really enjoyed her time there. However, she was on call 24/7 due to the fast-paced nature and small staff typical of nonprofits, and eventually she felt it was time for a change.

Ginny took on contract accounting jobs for a few years and then began talking to her husband about Interface. She was always intrigued about his work at Interface because of her interest in math and science, so she decided to give it a shot when a position on our front desk opened 10 years ago.

Ginny’s propensity for learning had her right in the thick of the Interface world not too long after she started. She quickly moved into an accounting and sales role, followed by a data entry and sales role. Ginny picked up on the ins and outs of Interface and its customers, and soon she was asked to become an international application engineer.

In this role, Ginny is responsible for ensuring products and solutions are aligned with customer needs. Her math and science background, along with her interest in and exposure to the aerospace and defense industries, helped her quickly grasp the various Interface product lines and provide valuable advice to customers. She also has the special benefit of being able to lean on her husband, who is an experienced engineer, when she needs a little more technical detail. In addition, she can apply her accounting background to process large POs, help customers align pricing with their needs, and more.

As international application engineer, Ginny’s day is always engaging as she works with people from all over the world from Europe to APAC, including distributors in Germany, China, Canada, India, United Kingdom, Australia, and many others around the globe.

“My favorite thing about working at Interface is the ability to work with these customers directly and help them solve real-world challenges,” Ginny Bradley, International Application Engineer

In her free time, Ginny likes to spend time with Jay and their three children. She enjoys being hands on with various projects around the house including arts and crafts. She and Jay are currently renovating their home. Her absolute favorite pastime is adventuring around Northern and Southern Arizona with her best friend and going on wine tours. Their most recent big trip was a wine tour back East in the Finger Lakes area near where Jay grew up, and Jay accompanied them.

Now you know a little bit more about the Bradleys, our Interface dynamic duo! If you want to learn more about our outstanding team, check back in every month for a new entry about our ForceLeaders in our Faces of Interface Series.

To locate and contact any of our International Distributors, go here.