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Interface Outlook for 2021

Interface CEO Greg Adams shares his outlook for the coming year.

Never in our collective lives have we faced so much uncertainty and turmoil! The year 2020 will make history, that much is certain. Between the COVID-19 pandemic, social unrest, and a year of political strife for the ages, I think we’re all ready to turn the chapter on the start of this decade.

Despite the challenges we’ve faced in 2020, I’m still very optimistic about our future, and for Interface. My optimism is fueled by the amazing people we have here at Interface.

As a family, we’ve gotten through this together and are only growing stronger. I couldn’t be prouder of our people for their resilience and hard work in the past year. We have continued to provide the same excellent service our customers appreciate. In fact, our Net Promoter Score® remained above 60 again in our latest 2020 Customer Satisfaction Survey.

Additionally, product quality is higher than ever and we even had a few major product launches this year, including ConvexBT, our most advanced load button load cell ever, and the G Series, a new international Mini Load Cell product line. And most importantly, we’ve done all of this by ensuring that the health and safety of everyone is our number one priority.

Our ability to remain successful in the past year is a product of how diversified our end markets remain. We continue to serve a wide variety of critical technology-focused industries including aerospace and defense, automotive, medical, industrial, T&M and more. We have benefited from global diversification as well, stepping up our focus on market leaders around the world. It’s also a testament to our engineers who continue to be future focused on innovation. We’ve developed new and groundbreaking ways to serve customers, and we’ve identified trends to keep us at the bleeding edge in our industry and continuously moving forward.

The last point I’ll make on the year 2020 before looking ahead is that we’ve also taken some of the downtime to improve our internal processes and dedicate time to skills training for our team. Not only have we improved our product lines and capabilities, but we’ve also ensured that our skillsets remain strong going into the next year.

And as we finally make the turn to 2021, I’ve spent some time looking ahead to what I believe the next year will hold for our industry and for Interface:

A heightened focus on pre-sale and post-sales service is one thing that we’ve heard from customers in the last year through our semi-annual surveys. We’re upgrading our sales process to ensure our engineering teams are more involved in assisting the customer select and configure the products and systems that are right for their application. Enhancing our after-sales service will include capturing and distributing instructions, guides, and other technical services into a more accessible and easier to find outlets like our robust website.

Another trend we’re seeing requested from our customers is a desire for force measurement providers to migrate from components to systems. World-class componentry will always be important, but our experience working with customers to provide total system solutions that meet their specific needs is critical. In addition, the demand for higher performance and more customization options continues. One of the biggest improvements Interface has made in the past year is updating our production lines to include more automation capabilities. This allows us to provide high-performance, customized products at high volume while still being able to offer competitive costs. This change is helping us expand our sales with the OEM customers.

Finally, a big trend we’ve been following is miniaturization and the desire to pack more sensor technology into a single load cell or torque transducer. We’ve already begun to address this in some of our products by designing accelerometers into load cells. In industries like automotive, we often use a torque transducer to measure rotation with components like car engines. By adding an accelerometer, we can measure both rotation and acceleration through a single device.

As this desire for more data and less convoluted test systems grows, Interface will continue to find ways to customize our load cells and add more sensor types like temperature and humidity. We’ll also do this by using electronic miniaturization manufacturing methods to improve capability without increasing the overall size of the package.

In conclusion, I’m extremely pleased with the level of talent, the strength of the brand and the depth of our commitment to customer satisfaction. We’ve overcome the challenges presented to us this year and remain stronger than ever. Our renewed focus on the future will also help us identify opportunities for innovation to serve customers in more unique and beneficial ways.

I hope that everyone in our community, from our partners to our customers and employees, has a wonderful holiday season and comes back in the new year refreshed. We’re not out of the woods yet with the pandemic, but there is light ahead and we are speeding to be the Interface you can always rely on.

The Future of Force Measurement

In this post, Joel Strom, CEO at Interface, shared his vision for the company and force measurement predictions for 2020 and beyond. 

Engineering and manufacturing are continuously changing to keep up with the pace of fast-evolving technology. It feels like every time one of our customers releases a game-changing new product; they immediately go back to the drawing board to work on its next evolution. To enable our customers to meet the speed of innovation and compete in the expanding sensor marketplace, Interface must follow suit. That also means we are constantly looking at ways to improve the ingenuity and capability of our vast array of products and solutions.

Looking ahead to 2020 and the next five years, here are our predictions for the future of force measurement and how Interface is positioning ourselves as leaders in our industry.

Innovating for the Digital Age

For much of Interface’s 50-year history, we have developed analog load cells. This was always the way a load cell worked. In recent years, we have put a heavy focus on innovation and transforming our company for the digital age. The sensors we are building now allow our customers to transmit data wirelessly through WIFI and Bluetooth® technology. These products help to connect everything through the internet of things (IoT), giving our customers more accessibility in the way they collect and measure force data.

We are deliberately focusing on ways to provide our customers with more value from our entire suite of force measurement products, custom solutions, and services. Our goal is to connect everything we design, build and create ensuring the data our products gather can help make better decisions and automate processes greater efficiency and usability for our valued customers. Through the age of digital transformation, Interface is a partner to our customers in helping them do big things in the world.

Pushing the Limits in Force Measurement Technology

One of the biggest trends in force measurement is the demand for all-in-one tools and systems that provide more data points from a single product. Customers want their load cell and sensor technology to measure a combination of force, torque, vibration, position, speed and more.

We are addressing these requirements by investing in the next generation of our core products to improve the value to customers. As the most accurate and reliable load cell manufacturer, we want to push the limits on the accuracy, improve the temperature ranges of our products, and expand application uses and grow capacities. Using our ingenuity and industry experience, we also want to add more capability to our core products. Digitizing existing product lines is one way we are doing, as well as adding more sensors that can collect a wider range of data.

Exploring New Industries and Advanced Technology

One of the most exciting things about working in the force measurement industry is the fact that we are on the ground floor in developing new and innovative hardware. As we enter a new decade, we see expanding developments in space, robotics, and electric and autonomous vehicles. These are all products and inventions that require extremely accurate force measurement tools to create and test their innovations.

In order to stay on top of new technology, we are investing more in research and development than ever before. Imagining the possibilities, we are working closely with our customers, and in many cases partnering with them, to understand their evolving needs. Many of the products we have released in the last two years have been a direct response to customer requests and the application of imaginative thinking from our skilled leadership and engineering teams.

As we continue our journey in the 2nd 50 years of Interface, we are excited about the possibilities of force measurement and the new ways we can help our customers. We can’t wait to show you what we have on the horizon.

To stay up-to-date on new product announcements and to learn more about Interface and its commitment to accuracy, reliability, and innovation, please stay connected by subscribing to our blog and follow us on our social media channels: LinkedIn, Twitter, YouTube, and Facebook.  You can also watch a recent company video highlighting why Interface was chosen as Arizona’s 2019 Manufacturer of the Year.

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