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Faces of Interface Featuring Ginny Bradley

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In today’s Faces of Interface, we’re introducing you to Ginny Bradley. As International Application Engineer, Ginny is responsible for supporting our Global Sales Network of distributors outside of the U.S. This includes distributors on every continent, from Asia to South America, and expanding in operations due to continued growth and demands for Interface products worldwide.

Ginny’s journey into the engineering and manufacturing world is quite different than her husband’s, Jay Bradley, who was featured in a previous ForceLeaders post. Now we are sharing the story of his equally brilliant wife of 33 years, and we’re excited to tell her story.

Ginny grew up as a military brat moving up and down the east coast of the United States, after living in Japan as a young child. Her father was a flight deck officer on an aircraft carrier, and due to her exposure to the world of aerospace, Ginny was always extremely interested in science, math, and technology. This led Ginny to pursue a degree in computer science, which eventually became her minor, and she graduated with a degree in accounting and business administration from the University of Central Florida.

After college, Ginny went to work for the nonprofit organization, Foundation for Senior Living. She began as a staff accountant and eventually was promoted to head of HR and accounting. Ginny spent 24 years with the Foundation for Senior Living and really enjoyed her time there. However, she was on call 24/7 due to the fast-paced nature and small staff typical of nonprofits, and eventually she felt it was time for a change.

Ginny took on contract accounting jobs for a few years and then began talking to her husband about Interface. She was always intrigued about his work at Interface because of her interest in math and science, so she decided to give it a shot when a position on our front desk opened 10 years ago.

Ginny’s propensity for learning had her right in the thick of the Interface world not too long after she started. She quickly moved into an accounting and sales role, followed by a data entry and sales role. Ginny picked up on the ins and outs of Interface and its customers, and soon she was asked to become an international application engineer.

In this role, Ginny is responsible for ensuring products and solutions are aligned with customer needs. Her math and science background, along with her interest in and exposure to the aerospace and defense industries, helped her quickly grasp the various Interface product lines and provide valuable advice to customers. She also has the special benefit of being able to lean on her husband, who is an experienced engineer, when she needs a little more technical detail. In addition, she can apply her accounting background to process large POs, help customers align pricing with their needs, and more.

As international application engineer, Ginny’s day is always engaging as she works with people from all over the world from Europe to APAC, including distributors in Germany, China, Canada, India, United Kingdom, Australia, and many others around the globe.

“My favorite thing about working at Interface is the ability to work with these customers directly and help them solve real-world challenges,” Ginny Bradley, International Application Engineer

In her free time, Ginny likes to spend time with Jay and their three children. She enjoys being hands on with various projects around the house including arts and crafts. She and Jay are currently renovating their home. Her absolute favorite pastime is adventuring around Northern and Southern Arizona with her best friend and going on wine tours. Their most recent big trip was a wine tour back East in the Finger Lakes area near where Jay grew up, and Jay accompanied them.

Now you know a little bit more about the Bradleys, our Interface dynamic duo! If you want to learn more about our outstanding team, check back in every month for a new entry about our ForceLeaders in our Faces of Interface Series.

To locate and contact any of our International Distributors, go here.

Interface Continues Expansion in International Markets

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Interface is well-known across the U.S. for being the leading provider of premium force measurement products. We are heralded for our products’ and systems’ accuracy and reliability from coast to coast, and tens of thousands of manufacturers, test labs and more use our equipment every day to verify designs and test hardware.

However, did you know that Interface also has a strong presence in international markets including Europe, China, India and more? Interface has a long history of serving customers around the world. Our global outreach is supported by a very formidable network of distributors who work in-market to help customers with their force measurement needs.

In a continued effort to meet the global demands for precision sensor solutions, we have expanded our reach to customers across all continents to deliver the Interface products. In fact, despite the challenges of the past year, we had our best year in China in Interface’s 52-year history. Additionally, we’ve had substantial growth each month, and at the start of 2021 in global sales in APAC, LATAM and EMEA. We are at parity with our domestic sales in fulfilling demand.

Our growth in these markets is due to a concerted effort to speak directly with customers across these regions and find out more about their specific needs. Prior to the pandemic, we were attending more shows than ever and visiting customer sites internationally more frequently. Now, as like most of the world, we are conducting business around the clock via online meetings and with a hyper-focus on listening, learning and feedback mechanisms.

One of the direct results of these efforts was the creation of our Global Standard® Force Measurement (G Series) offering. Due to the increased requests for its high-precision, high-accuracy and high-reliability force measurement sensors designed and manufactured in the International System of Units (SI), commonly known as the metric system, Interface launched the new International G Series product lineup in August 2020.

The G Series debuted with Interface’s most popular Mini™ load cells, enabling international customers to purchase these Global Standard Force Measurement products through the company’s large network of more than 37 distributors outside of the United States. You can locate a distributor in your area here. These products are the first Interface manufactured products near market. The facility’s proximity to core markets in Asia shortens the time and cost for customers to receive quality Interface products.

The G Series products available today include:

GLBM Series Load Button Load Cells – The GLBM Series Load Button Load Cells are strain gauge-based transducers with temperature compensation and excellent overall performance. This type provides a range of capacities up to 200kN with better than ±0.5% (full scale) non-linearity.

GSMTM Series Mini™ S-Beam Load Cell – The GSMTM Series Miniature S-Type Load Cells are a bi-directional aluminum strain gauge-based transducer with high performance and built-in temperature compensation. This design provides better than ±0.1% (full scale) non-linearity and includes overload protection in both tension and compression directions.

GWMC Series Mini™ Threaded In-Line Load Cells (10kN – 50kN) -The GWMC Series Miniature Threaded In-Line Load Cells are strain gauge-based transducers with temperature compensation and excellent overall performance. This type measures tensile and compressive loads up to 50kN with better than ±0.5% non-linearity.

GWMC Series Mini™ Threaded In-Line Load Cells (200N – 5000N) – The GWMC Series Miniature Threaded In-Line Load Cells are strain gauge-based transducers with temperature compensation and excellent overall performance. This type measures tensile and compressive loads up to 5000N with better than ±0.25% non-linearity.

In addition to the G Series product line, we are also evaluating new low-cost solutions that continue to meet Interface’s signature accuracy and reliability for our international markets. What we are hearing from our global customers about new solution requirements that range from middle ground low-cost, low-reliability force measurement products to Interface’s more premium jumbo or specialty product options.

To learn more about Interface and its solutions for international customers, please visit us at www.interfaceforce.com. Additionally, you can find the G Series solutions here: www.interfaceforce.com/global/.

Contributor:  Lloyd Fisher, VP International Sales