Faces of Interface Featuring Brian Peters
It is not everyday we get to share a story about an accomplished engineer and sales leader who also doubles as a racecar driver. Let us introduce you to our Global Sales Vice President, Brian Peters, who has a fascinating professional and personal background that came together because of his passion for all things automotive.
As a kid growing up, Brian was always interested in cars, and more specifically the mechanics of cars. His dream had always been to work with cars professionally in some capacity. This dream led him to pursue a mechanical engineering degree at Arizona State University (ASU). The thing he loved most about this experience was that the educational program was focused on a hands-on experience. During his time at ASU, he also earned an internship doing automotive component testing and accident reconstruction, which became his first foray into a profession in the automotive industry.
In this position, Brian also received his first experience working with load cells. Part of the job entailed testing seatbelts, airbags and other automotive components using force sensors. The load cells would be used to measure the resistance and force of these components in various situation. It just so happened that some of the load cells that Brian was working with were Interface load cells.
Later on in his career, Brian began looking for a new opportunity. Around the time of the 2008 economic downturn, he was referred to Interface who was looking to hire an application engineer. In 2009, Brian came on board as an Interface Application Engineer. His focus was on helping to solve force-related design and testing challenges across a wide variety of industries including automotive, aerospace, oil and gas and more.
His success with Interface helped in rise through the ranks to become a regional sales director, then national sales director. Most recently, Brian has been promoted to the position of global sales VP for Interface. In this role, Brian is responsible for all worldwide sales for Interface, including US manufacturer’s reps and international distributors. He works closely with his application engineers and regional sales team, as well as the outside sales network to ensure customers are happy and satisfied with their experience working with Interface products and services. He also continues to work directly with customers to help them solve complex challenges related to force and torque testing of new technology.
“I feel very fortunate to be a part of the Interface team and take pride in the fact that Interface offers the most reliable and accurate product on the market and knows that each and every member of the organization works hard to maintain its 52+ year track record of excellence.” Brian Peters, Global Sales VP
Brian also enjoys the opportunity to solve customer needs across every industry. His love of automotive mechanics has expanded to other sectors and he loves to take on new challenges in these sectors. Brian also works closely with energy market leaders. Read more from a recently contributed Article by Brian Peters 20 Most Promising Energy Tech Solution Providers 2020.
Brian’s automotive also passions persisted well outside of the workplace. Throughout his life he has remained connected to cars and racing. Brian is a regular on the racetrack, whether he’s racing or helping other drivers train.
He often competes in Sports Car Club of America (SCCA) racing, which involves precision driving through a designated course marked with cones. While not what you would consider a fast race in comparison to NASCAR and Indy Car Racing, the level of technical expertise and ability to handle powerful cars necessary to compete in SCCA is immense. Brian has even competed in SCCA championship events throughout his career in the sport. In addition, Brian also used to train drivers, both military and enthusiasts. But don’t take our word for it, check him out on the track!
In short, the automotive industry has had a major impact on Brian’s life, and he feels extremely fortunate to be able to keep up with this dream through his personal and professional work. However, above all else is family. Brian credits his ability to thrive professionally and continue with his dream of racing to his wife of 20 years and three young daughters. He expressed that their love and support has enhanced his life like nothing else could and without them he would not be in the position he is today.
We are thankful to have you on our team Brian and we are thrilled to finally be able to tell your awesome story. To learn more about the outstanding people that make Interface go, please subscribe to our blog for more Faces of Interface ForceLeaders profiles and host of educational material related to force measurement and it’s applications in real life at www.interfaceforce.com/blog/.