As the new Vice President of International Sales at Interface, Lloyd Fisher is constantly on an airplane. The last count he was tracking over five million miles and that isn’t all the trips abroad. To a proven global guy, time zones don’t matter much, weekends in an international location don’t really exist and jetlag becomes normal. It’s hard work, but that’s a major part of why Lloyd loves it so much. In his words, “the payoff is well worth the effort.”
Lloyd travels so much in his position because he places tremendous value on building personal connections. In his previous positions, he has conducted business in almost 80 countries and brings nearly 30 years of experience to his new role.
According to Lloyd, working in global sales is not just about knowing the product. Although that’s important, it is about knowing people and making them feel valued no matter where they reside in the world. And in international sales especially, understanding cultural differences is vital.
“People want to feel that their opinions are valued, they want to feel needed and they want to be engaged. If they feel ignored, they will ignore us.” Lloyd Fisher
When we asked Lloyd to give us one example of a customer success story that he was proud of, he recalled the time that he helped close a $150M contract with two people who couldn’t speak to each other in their native language, after spending only four hours together. This stood out to him because it demonstrated that nothing is more important than relationships and trust. People buy from people they trust.
Being passionate about what you are trying to sell is important to building authenticate relationships. Lloyd joined Interface because he believes in the company, our values, and the force measurement solutions that we sell. His goal is to bridge the gap for our customer base abroad to make it easier for them to do business with Interface. He is fully focused on helping us grow internationally and helping to find real solutions for our customers. Interface has been selling precision load cells and force measurement products globally for decades. The focus on continued expansion into merging and growth-areas around the world is core to Interface’s business strategy continued success. This requires an ongoing commitment and investment into our global distributor network throughout APAC, EMEA and LATAM regions.
Lloyd is thrilled to be a part of the Interface team and to sell a product that he can stand behind 100%. He is excited to network with people around the globe and to listen and understand their unique needs so we at Interface can serve our international customers better than ever before in our 52-year history.
With a market that spans the world, Lloyd has spent the last few months traveling to meet with representatives of Interface in China, Taiwan, India, and South Korea. During his visit to Shanghai to meet with New Transform, Lloyd was able to talk with customers who are using Interface products for various test and measurement projects in China. For a complete list of our global sales partners, visit here to find a representative or distributor in your area.
While in Brazil, Lloyd stopped by Pirelli to see some of Interface’s load cell applications for tire testing and made a stop at Embraer to view some of the aerospace testing programs and how Interface can best serve their needs today and in the future.
As is a typical month for a global sales leader, Lloyd is making a pitstop back at headquarters in Arizona, and back in the skies on his travels to Canada and India. He will be participating with our distributors at the Automotive Testing Expo India event on January 22-24, 2020, in Chennai.
We ended our conversation with Lloyd by asking about his favorite superhero. He responded by saying, “superheroes are everyday people who do extraordinary things without regard to self-promotion.” He recalled watching a video where a man gave his shoes to a homeless person and walked away barefoot, and who had no idea he was being filmed. “Those are the real superheroes,” said Lloyd.